Herzog Wine Cellars’ head winemaker, Joe Hurliman began his career in the California wine industry in the mid-1980’s. He first came to Herzog Wine Cellars in 1998, playing a central role in the design and construction of the company’s California headquarters, which opened in 2005. Today, he has been producing wine for the Herzog family for nearly two decades. Overseeing all winemaking operation, Joe’s winning personality and unmatched expertise have earned Herzog Wine Cellars distinction in nearly category. With innovation and creativity, he has been able to explore the intricacies of terroir and the uniqueness of time and place in the vineyard. The most exciting aspect is that he allows the wine to evolve freely – letting it ‘speak’ and shape the process.