California’s Best Boutique Wine Club from America’s Oldest Winemaking Family

Anybody can go to a shop and buy wine; however some seek an experience tailored to their tastes. That’s were we come in. Herzog Wine Cellars offers a wine club experience like no other. Whether newly discovering your favorite flavors and textures, or exploring the terroirs of vineyards across the world, even if you have a taste for the rare and exclusive – you can choose the club that’s right for you. And that’s not all. Your membership gives you access to member rewards, exclusive events and wine selections. In short, your membership gives you status!






Herzog wines represent the best that California has to offer. Few wineries make so many varieties of wines from so many of California’s most exclusive regions: Napa (Stags Leap, Oakville, St. Helena) Sonoma (Alexander Valley, Chalk Hill, Dry Creek), Lodi, Lake County, Paso Robles, and many more.


Members will often receive boutique wines made exclusively for the club. These collectable wines are often crafted from just a handful of barrels and are only available as part of your membership.


Along with the exclusives, club shipments will often include the newest wines from the Herzog lineup months before they are released to the general public.


Each club shipment includes a taster kit of each wine in the shipment, so you can try your wines before opening the full-sized bottle and pick just the right occasion to enjoy your favorites.

Member Rewards

Membership at Herzog includes spectacular perks beyond wines. From deep discounts and special offers to free shipping, special events, and even discounts on dining and free tastings when you visit us here in Southern California, our Cellar Club offers some of the most exquisite benefits of any wine club today.


As a club member, you pay noshipping – ever. Whether it be on club shipments or regular wine/merchandise orders throughout the year, one bottle or one case, there will never be a shipping charge.


From laser engraved bottles, topersonalized wooden wine boxes, to custom designed wax seal monograms, you never pay setup charges, and you get 20% OFF all customizations!


From wine accessories to wireless phone chargers to gourmet spices, club members periodically receive special gifts along with members only discount packages and exclusive special offers.


Aside from discounts applied to your quarterly shipments, you will receive 30% off of your first wine purchase and then 20% off of all other wine/merchandise purchases thereafter.

Member Events

Herzog Wine Cellars is renowned for their wine events. From our international wine festivals attracting thousands of people to our small intimate gatherings at our five-star restaurant in Southern California and even our virtual events streamed worldwide, we like to engage with our members wherever they may be.


Herzog’s pickup parties are done in concert with Tierra Sur, our five-star restaurant. Wines from your shipment are expertly paired with gourmet dishes and served in elegant, themed surroundings.


We livestream our pickup parties for members that are unable to attend in person, so you can learn about the wine and food pairings, ask questions, and enjoy the atmosphere!


Your membership will also include invites to exclusive, members-only events in the Los Angeles area based around wine, spirits, cigars, and more.


Your membership rewards offer exceptional value – PLUS with unlimited FREE shipping and shopping discounts, you save even more! Club Membership is $150 per year and lasts 12 months from the month you join.


  • Unlimited FREE shipping
  • Four (4) FREE wine tastings per day
  • Wine tasting kits
  • Access to ALL Member Dinners
  • Discount tickets to events
  • Member exclusives and pre-release wines
  • Member gifts
  • 30% OFF first purchase within 30 days
  • 20% OFF ALL in-store and online purchases
  • NO SETUP FEE and 20% OFF customizations
  • 10% OFF dining at Tierra Sur restaurant


Tasting Kits: $120 (four kits per year)
FREE Shipping: $100 (club shipments)
Member Gifts: $50 (two gifts per year)
Customization: $30 (min. per order)
Pickup Parties: $180 (per couple/per party)

$480 VALUE

PLUS Unlimited FREE Shipping
and Shopping Discounts

YOUR MEMBERSHIP COST: $150 per year plus club shipments


From our cellar to yours, the Cellar Club offers a variety of reserve and limited production wines. With many of the shipments including pre-release bottlings and limited edition wines found only in our tasting room, members of this club enjoy a taste for the rare, and the exclusive.


Per Shipment
Minimum three bottles each quarter

Premier Club is for those with a taste for high-end domestic and international red wines. This reds only club features premium and limited edition wines. From Single Vineyard to award-winning Estate, Small Lot and District wines, this club is for those seeking rare and exceptional reds!


Per Shipment
Minimum two bottles each quarter

Join Herzog Wine Cellars on a journey through the diverse wine regions of the world; France, Spain, Italy and beyond. The selections are often rare and limited productions, and will be an exceptional addition to any cellar or just right for someone looking to expand their palate.


Per Shipment
Minimum two bottles each quarter

Choose membership in two clubs (World Tour, Cellar or Premier) and enjoy extra member benefits!

  • VIP Tastings: If the wine you want is not on our tasting list, we will open a bottle just for you and your guests
  • VIP Dining: Receive a 15% discount any time you dine at Tierra Sur Restaurant (up to 10 people)
  • Preferred Seating: Your table is always ready! Parties up to six people have guaranteed priority seating at Tierra Sur Restaurant
  • Pre-Release Tastings: Be the first to taste limited production bottlings

Herzog Wine Club Terms of Agreement

I certify that I am 21 years of age or older, and that the persons receiving all wine club shipments are at least 21 years of age.

Quarterly club shipments must be purchased to receive annual club benefits.

I agree and understand that FedEx requires an adult signature for delivery of wine shipments (Business address is preferred). FedEx will not deliver shipments to a P.O. Box. Herzog Wine Cellars will charge the credit card that is on file (including applicable taxes) 7-14 days prior to each shipment.

I agree that all membership changes or cancellations must be made by written notice (email accepted) at least 30 days prior to the next shipment month. Membership may be canceled at any time after two shipments have been received.

I agree that substitutions are not permitted in any wine club shipment.

Wine Club membership is not available to wine retailers.

Pick-Up Members:

I agree that any wine club shipment that is not picked up from the winery will be shipped to the address on file for my account after 60 days.

Wine tasting kits will be available for pick-up from the Herzog Wine Tasting Room within 30 days of the announced pick-up date for that shipment. Wine tasting kits will not be shipped to pick-up members.

Baron Club Members:

Herzog Wine Cellars will charge the credit card that is on file (including freight and applicable taxes) 7-14 days prior to each shipment.

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