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Our Wine Philosophy

At Herzog Wine Cellars, winemaking is centered around one idea: “Let the grapes speak for themselves.” Each grape has a story to tell, and we believe that truly great winemaking gives language to their stories.

The head story-teller is Joe Hurliman. He orchestrates the team combining the artisan craft of premium California winemaking with the Herzog family heritage of excellence.

Herzog bottling line

Our Team

Joseph Herzog

Joseph Herzog


As an eighth-generation member of Herzog family, Joseph Herzog knows the business of wine. Prior to coming to California, Joseph worked at the Kedem Winery in upstate New York. Leaving the snow for the sunny shores of the Golden Coast, Joseph moved to California in 2005 as Vice President of Operations at Herzog Wine Cellars.

As the family’s onsite representative, Joseph oversees everything from Herzog’s California vineyard partnerships to the winery’s special events, tasting room as well as its in-house, fine-dining restaurant, Tierra Sur.

Head Winemaker Joe Hurliman

Joe Hurliman


Joe Hurliman began his winemaking career in the mid 1980’s, working with Alban Vineyards and Sine Qua Non Winery. He first came to Herzog Wine Cellars in 1998, playing a central role in the design and construction of the Herzog Wine Cellars winery.

Assistant Winemaker Barry Hendersen

Barry Hendersen

Barry Henderson joined Herzog Wine Cellars in 2008. He worked his first harvest at Justin Winery in Paso Robles in 1997 and became the assistant winemaker of Adelaida Cellars in 1999. Currently, Henderson manages Herzog Wine Cellars’ popular Baron Herzog brand of wines.
Assistant Winemaker Alicia Wilbur

Alicia Wilbur


Rounding off the trifecta, assistant winemaker Alicia Wilbur joined Herzog Wine Cellars in 2013. She is also a certified sommelier and holds a degree in Enology and a minor in Chemistry from California State University, Fresno. Wilbur is responsible for the Variations series as well as the sought-after brand Jeunesse.

Cellar Master Josh Goodman

Josh Goodman


The Herzog Cellar Crew shares the Herzog family’s commitment to excellence; carefully guiding the grapes from tank, to barrel, to bottle. Cellar Master Josh Goodman has been with Herzog Wine Cellars for 23 harvests and leads a cellar crew that has a combined experience of over 50 years. That time has taught the team what it takes to make great wine, and illustrates their commitment to quality wine making.