Wine Clubs

Membership Has Its Rewards

Shipping Discounts

Each quarter, members receive their club shipment at a discounted member price. Members have the option to take multiple shipments for an additional bundle discount. Local Club Members can save even more, by picking up their shipment from the winery.

Wine Club Members receive discounts on club shipments and wine bundles year-round

Shopping Discounts

The Herzog Wine Cellars Tasting Room boasts wine and gifts from around the world. Members can pick up unique gifts for special occasion, custom gift baskets and more – all at discounts ranging from 10-20%. In addition, members receive a 30% discount on their first purchase within 30 days of signing up.

Wine Club Members receive discounts up to 20% OFF tasting room purchases

Dining Discounts

Membership in our Cellar, World Tour or Cigar Clubs give you status at the nationally renown Tierra Sur restaurant. Members enjoy dining discounts, ticket discounts for Tierra Sur events and VIP members get 15% OFF for parties up to 10 guests. 

Wine Club Members receive discounts up to 15% OFF at Tierra Sur restaurant

Member Events

Year round, there is always something happening at Herzog. We arrange exclusive events and excursions for our club members, in addition to ticket discounts at Herzog events. Members enjoy parties throughout the year with wine flights from their latest shipment and mouthwatering bites.

Wine Club Members receive discounts up to 20% at any Herzog event

Choose the Club That’s Right For You

Chill Club

There is an entire world of chilled wines, bringing with them a wide variety of crisp and refreshing flavors – from sweet to semi-dry. The Herzog Chill Club is the perfect club for those just getting into wine or those who enjoy white, rosé, sweet and sparkling wines.

Members will receive shipments quarterly, averaging $40 per bundle*

Baron Club

Since 1985, Baron Herzog has set the standard for quality California winemaking. The Baron Club, offers members an indulgence of Herzog Wine Cellars’ Baron Herzog. This club offers both red and white wines and is perfect for those that want to experience California winemaking at its finest.

Members will receive shipments quarterly, averaging $55 per bundle*

World Tour Club

Join Herzog Wine Cellars on a journey through the diverse wine regions of the world; France, Spain, Italy and beyond. Wines for World Tour Club shipments are selected by a panel of experts. The selections are often limited productions and make an exceptional addition to any cellar.

Members will receive shipments quarterly, averaging $80 per bundle*

Cellar Club

From our cellar to yours, the Cellar Club offers a variety of reserve and limited production wines. With many of the shipments including pre-release bottlings and limited edition wines found only in our tasting room, members of this club enjoy a taste for the rare, and the exclusive.

Members will receive shipments quarterly, averaging $140 per bundle*

Cigar Club

Indulge in fine wine and premium cigars to celebrate a special occasion, or just to make the ordinary moments extraordinary. This club features limited production wines selected by our panel of tasting experts and paired with premium quality hand-rolled cigars, delivered to your door.

Members will receive cigars and wine shipments quarterly, averaging $150 per bundle*

VIP Club

For those who cannot get enough of the finer things, the VIP Club is for you. Choose membership in two clubs (World Tour, Cellar or Cigar) and enjoy the extra perks that come with VIP status.

VIP Tastings: If the wine you want is not on our tasting list, we will open a bottle just for you and your guests
VIP Events: Get invitations to exclusive VIP Club wine and food events
VIP Dining: Receive a 15% discount any time you dine at Tierra Sur Restaurant
Pre-Release Tastings: Be the first to taste limited production bottlings
All Year Flat-rate Shipping: Ship your orders of 6 bottles or more for $19.99 per box, as many times as you want all year long.


Members will receive the shipments from both of the wine clubs that they join